Plan of Tesco’s store, for “upmarket” people

We have noticed some interesting things in Tesco’s store plan, which forms part of their alcohol licence application.

On the balance between types of stock:

  • The proportion of shelf space for alcohol is inconsistent; the list down the side mentions 6 “mods” (shelving units, basically) for beer wine and spirits, but the drawing itself shows 10 “mods” for booze.]
  • 10 out of 82 mods represents 12% of the store’s shelf space to be given over to selling booze.
  • 12% of the store’s shelf space means booze represents twice as much as the total space planned for milk, juice, butter, cheese, meat and poultry combined.

On the basis of these figures, the place looks like an off licence/sandwich and snack shop (lots of crisps and sweets)/newsagents, with not very much of the store selling “real” food.

On the right hand side is marked “Affluence: Upmarket”.

The delivery regime also contains an admission of breaking the planning regulations: “Deliveries: Via Entrance”.


Click to view the full-size version

They are also planning to sell “deserts” …

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